This is a concentrated shampoo! It has mind detergents, but when they are this concentrated, they are still harsh (drying) to the hair. That makes this an ideal shampoo to mix with a conditioner for a cleansing conditioner, or to mix with aloe vera gel or xanthan-gum gel to which you've added a little glycerin for more bubbles (DIY) for a mild and diluted shampoo. It will leave you with squeaky-clean feeling hair, even diluted. This product is good for very sensitive skin (especially if you dilute it). I have some concerns with the preservative lasting as long as the anticipated shelf life when I've bought it in the past.